REEBOK
X
SIZE?
SUMMERY
For this collaboration between
Reebok and Size?, I aimed to pay
homage to Copenhagen by drawing inspiration from Nørrebro’s iconic
Black Square. The Black Square is a powerful symbol of multiculturalism
— a place where swings from Iraq, benches from Brazil, and a fountain
from Morocco coexist.
For me this represents what
Copenhagen truly stands for:
a dynamic blend of cultures and
stories coming together in one
shared space. I drew inspiration
from the square’s intricate
lines and pattern.
For this collaboration between
Reebok and Size?, I aimed to pay
homage to Copenhagen by drawing inspiration from Nørrebro’s iconic
Black Square. The Black Square is a powerful symbol of multiculturalism
— a place where swings from Iraq, benches from Brazil, and a fountain
from Morocco coexist.
For me this represents what
Copenhagen truly stands for:
a dynamic blend of cultures and
stories coming together in one
shared space. I drew inspiration
from the square’s intricate
lines and pattern.
I led the creative direction
across all phases — from concept
and design to production and
post-editing.