SCOPE
Creative direction
Shoe Design
Videography
Photography
Editing
For this collaboration between Reebok and Size?, I aimed to pay homage to Copenhagen by drawing inspiration from Nørrebro’s iconic Black Square. The Black Square is a powerful symbol of multiculturalism — a place where swings from Iraq, benches from Brazil, and a fountain from Morocco coexist.
For me this represents what Copenhagen truly stands for: a dynamic blend of cultures and stories coming together in one shared space. I drew inspiration from the square’s intricate lines and pattern.
I led the creative direction across all phases — from concept and design to production and post-editing.
M